Blue Jeans Blog Postings
for January 2006

Jeans Don't Have To Be Blue

Like many great ideas, this one has been in the air just waiting for the taking. Color jeans are nothing new, but they are now being taken to a new level.

Brothers Steve and Kerry Jolna, of the Jolna Design Group, have created a line based on two very well crafted five pocket jeans and are manufacturing them in a variety of colors and fabrics.

The line is called Purecolor and was launched in June 2005 with two basic styles: the Cosmo and the Vogue. Both styles are low rise, designed for “real women”, not just the super thin. They are “designed to fit a variety of shapes, sizes and proportions- from petite to curvy,” according to the designers. This is probably one of the reasons they were chosen as one of Oprah’s favorite things for 2005.

The Purecolor philosophy places fit above all. They state “women need to realize that the sexiest looking jean is the one that fits properly”. And they don’t have to be blue!

Check them out for yourself at their online store.

Some may find it ridiculous, but we know how important this is!

Heriot-Watt University’s School of Textiles and Design in Scotland has launched a study into how clothing affects the rear end!

It’s believed to be the first formal study of this kind. The research is being conducted by Dr. Lisa MacIntyre.

The first part of the project will focus on cut issues (pockets, waistlines, etc…) The follow-up study will analyze how fabric, patterns, colors and designs affect the perception of a woman’s derrière. It hopes to provide detailed information that will enable designers to make the most flattering clothes for women’s bodies.

Four models have been chosen as a sampling of rear end types: standard, fuller, small, and curvier. Their behinds will be photographed with hundreds of different clothing types. Next, participants will be asked to judge the pictures as to how big or small each looks.

This is one case in which industry is years ahead of science, but hey, it’s never too late to get an academic answer to the dangerous, “Honey, does my butt look big in this?” query.

Gubernatorial Get-Up

Gov. Brian Schweitzer of Montana has been wearing blue jeans to work since taking office in 2004. To be fair, they are "dressy" jeans, usually worn with a dress shirt, black cowboy boots, and a bolo tie.

He also shows up at work with his dog Jag by his side. In a recent poll, sixty eight percent of those surveyed thought this was OK. What do you think? He may not be allowed in the country club, but he sure as hell is welcome, jeans Jag and all, in the governor's office!

Jan 26, 2006, Levis Online

Levi Strauss and Co. is not about to abandon the online market. After five years of not selling directly on the internet, they are back with a vengeance with their own virtual storefront.

Operating since late 2005, the store offers as broad a selection of Levis as their brick and mortar stores, carrying all four of Levi’s collections. It is part of the company’s strategy to consolidate it’s retail operation after almost totally abandoning it in the early 1990s.

Stay tuned for more, as Levi’s has also announced a partnership with Apple Computer to create the most wearable of all i-pod accessories, an “i-pod compatible pair of jeans”.

Jan 31, 2006, Jeans Banned for Being “Too Much Fun”

Ljiljanna Ravlich, the Education Minister in Western Australia has moved to ban denim from public schools. Don’t laugh, this is real!

She said,” It would strengthen the image of public schools and students' perceptions of themselves as members of the school community.” She further specified that ”the ban would be enforced by principals, who would be able to punish non-compliant students by stopping them from attending excursions. But schools would not be able to exclude such students from lessons.”

"Students have denim jeans outside of school and that is exactly where they should be.”

And here’s the best part of her reasoning:

"They should be for weekend wear, they are associated with having a good time, with recreation, they should not be associated with school." She is obviously not too up to date on denim fashion, is she?

Some parents voiced opposition to the plan, which also includes school uniforms, asking whether officials plan to begin dictating hairstyles and jewelery as well.

Well I’ll be d…… I’m glad these forward thinking folks can’t regulate the internet, or jeans-and-accessories.com would not reach our Aussie friends. Come on guys, this is the type of narrow minded totalitarian junk we should speak up against!