The Revival of Designer Jeans
They have gone from being the work clothes of coal miners, to the weekend wear of World War II soldiers, and from the hip look of teenage rebels, to the uniform of Hollywood cowboys. They raise eyebrows and blood pressure. When Brooke Shields posed for Calvin Klein in the famous “nothing comes between me and my Calvins” campaign, designer jeans were born and the stage was set for today’s very fashionable rebels. What came first: designer jeans or celebrities?Now, more than ever, celebrities are playing a role in defining pop culture, and by merely sharing our preference for the ordinary seem to make it chic, and yes, pricey.Denim aficionados are usually first attracted by the brand or the look, often as seen on some mega-star. Then, after what can be many frustrating hours trying on countless pairs, they end up falling in love with the fit of one specific label. Brand loyalty in the designer jeans market is ultimately earned by offering a great fit. We all swear by our “best fitting jeans” (with or without knowing that what is “best” for our body type may not work for anybody else). Today’s designer blue jeans are a wardrobe staple, by far surpassing the little black dress in their versatility and universal appeal. But what has ultimately made this new generation of designer jeans so appealing to us? Here are my thoughts on this subject:
And yes, then come the “celebrity styles”. They look great in their designer jeans, and every manufacturer understands that we all wish to look as sexy as they do. Sounds superficial, but this marketing strategy works like a charm. Brand Bios and LifestylesJeans, as we have mentioned and will be talking about more in future articles, are a staple fashion item to many specific lifestyles. Some brands manage to go beyond a simple association with a celebrity. They are born from and truly embody a way of life. Such is the case of the labels listed below. Take a moment to read about their origin and see which you feel an affinity towards. As important as fit is, the search for the perfect pair jeans also entails lifestyle decisions. There are many more brand bios coming, so come back often.
I hope that our articles help you distinguish between what looks great on Beyoncé and what will look great on you. You’ll find the following themes running through this site:
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